Privacy Policy

July 27, 2024

At Btwin® Bike, Folding Bike, Mountain Bike, Road Bike, we respect the privacy of our users and recognize the importance of protecting your personal information. This Privacy Policy outlines how we collect, use, and protect data when you visit our website or interact with us.

What Data We Collect

We only collect information that helps us achieve the purpose set out in this Privacy Policy. We collect it by fair and lawful means.

Information You Provide Directly

Contact details such as your name, email address, postal address, and phone number when you sign up for an account, submit inquiries, register for events, or purchase products.
Payment information such as your credit/debit card number, security code, and billing address when you make purchases.
Profile information such as your username, profile photo, interests, and preferences on our website.
Communications such as emails, SMS, calls, fax, social media messages, letters, and other communications.

Information Collected Automatically

Usage information such as your IP address, browser type, operating system, referral URLs, device information, and your usage of our website.
Cookies and web beacons to recognize you as a user when you return to our website. This allows us to provide you with a good experience, remember your preferences, and measure website performance.
Your location information if you permit it so we can provide location-specific information and services.
Website analytics through third-party tracking tools like Google Analytics to understand how visitors interact with our website.

How We Use the Data

We only use your personal information when we have lawful grounds to do so.

Provide Services, Products, and Information Requested

To create and manage your online accounts.
To complete your purchases and deliver orders.
To respond to inquiries you send us.
To send information you request.
To confirm event registration and manage events.

Improve Product and Service Quality

To analyze trends and customer demographics.
To improve website navigation and performance.
To develop new products and services according to customer needs.
To enhance security and prevent fraud.

Marketing and Communications

To send promotional emails and newsletters if you opt-in to receiving them. These provide information on products, services, promotions, and events we think may interest you.
To display interest-based ads on social media platforms. You can control these in your account settings.
To contact you about new offerings that resemble past purchases you’ve made.
To notify you about material changes to this Privacy Policy.

Legal Purposes

To comply with applicable laws, lawful requests, and legal process.
To protect the rights, privacy, safety, or property of us, our affiliates, you, or others.
To enforce agreements, policies, and terms of use.
To resolve disputes and pursue available remedies.

How We Share Information

We do not sell or trade your personal information. We only disclose data to:

Service providers and partners who assist us in operating the website, conducting our business, fulfilling orders, and serving you. We make sure they agree to keep your personal information confidential.
Third parties for legal reasons to comply with the law, legal obligations, regulations, or valid governmental requests.
Business transferees if we are involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction. However, the privacy policy will continue to govern your data.
With your consent by choosing to opt-in when we ask to share your personal information with another company or for additional purposes. You can change your preferences anytime.

How We Protect Your Data

We take all appropriate technical and organizational measures to protect your personal information and minimize security threats:

We use regular malware scanning and virus protection tools.
We implement appropriate access controls and encryption technologies.
We regularly monitor systems for possible vulnerabilities and attacks.
We review and update information collection, storage, and processing practices.
We restrict access to your personal information only to employees or partners who need it to carry out work.
We require all third parties to comply with strict data privacy and confidentiality obligations.

However, while we make every effort to protect your personal information, no system is completely secure. We do not guarantee against unauthorized access, alteration, disclosure, or destruction.

Your Privacy Rights and Choices

At any point while we are in possession of your personal information, you have the following rights:

Access your data: You can request more information about the personal information we hold about you. You can receive a copy of the data for free within 30 days.
Rectify inaccuracies: If your personal information is incorrect, you can have it corrected or completed.
Delete your data: You can request to remove your personal data from our records. We will delete it within 30 days unless we need it for legitimate interests or legal obligations.
Restrict processing: If you believe we are processing your data unlawfully, you can ask us to restrict processing temporarily while the issue is being resolved.
Object to processing: You can object to us processing your personal data for direct marketing, scientific research, or statistics. We will stop unless we demonstrate a compelling legitimate interest.
Portability: On your request, we will provide you with a copy of your data in a structured, commonly used, and machine-readable format for you to transmit it to another company.
Withdraw consent: You can withdraw your consent that allowed us to process your personal data. This will not affect past processing.
File complaints: You can file a complaint about potential privacy breaches with our Data Protection Officer or relevant regulatory bodies.

To exercise these rights, please contact our Data Protection Officer at [email protected]. We will respond to all requests within 30 days.

Cookies and Website Usage

A cookie is a small data file that a website stores on your device. We use essential cookies to make our website work properly. We also use analytics cookies to see how you use our website so we can improve your browsing experience.

You can consent to our cookie use through the cookie banner that pops up when you first visit our website. You can change your preferences anytime by clicking “Cookie Settings” at the bottom of the website.

Our website may contain embedded content such as videos, social media buttons, and articles. Embedded content from other websites behaves similarly to when you visit those websites directly. These websites could collect your personal data which we do not control.

Children’s Privacy

Our website is not intended for children under 16. We do not intentionally collect or maintain data or personal information from those we know are under 16 years old. If we learn that we have collected any personal information of children, we will promptly delete such data.

Privacy Policy Changes

We reserve the right to modify this Privacy Policy at any time. If we decide to materially change it, we will post the updated policy and its effective date on this page. Your continued use of our website constitutes acceptance of the amended terms.

For significant modifications, we will endeavor to provide additional notice by email or on our homepage. You should review this policy periodically to keep up to date on any changes.

Contact Us

If you have any questions about our privacy practices or this policy, please contact our Data Protection Officer at:

Btwin Bikes
321 Cycling Lane
Bicycle Town, UK, AB12 3CD
Email: [email protected]

We are committed to working with you to resolve any concerns and preserve your privacy rights. Thank you for entrusting Btwin Bikes with your personal information.