About Btwin® – Leaders in Bike Innovation

Welcome to Btwin® Bike, Folding Bike, Mountain Bike, Road Bike – the premier destination for high-quality, innovative bikes and cycling equipment. Our company has a long history of designing and manufacturing top-performing bicycles that enable riders to explore the open road.

Our History

Btwin® was founded in France in 1976 with a vision of making cycling accessible and enjoyable for all. Our founders were passionate about bicycles and wanted to share that passion by producing affordable, well-designed bikes for commuting, recreation, fitness, and beyond.

In the early years, we focused on creating reliable city bikes and folding bikes that provided a convenient and fun way for people to get around town. As our reputation grew, we expanded into making high-performance road bikes and durable mountain bikes using the latest technologies and materials.

Over the decades, Btwin® has grown into one of the largest bike brands in Europe. In 2011, we became part of the Decathlon Group – a leading producer of sporting goods. This partnership gave us the resources to truly innovate and take our bikes to the next level.

Today, Btwin® offers an extensive range of bike models to suit all riding needs. From electric bikes to kid’s bikes, BMX bikes to tandem bikes – we provide quality bicycles for every type of rider.

Our Bikes

Every Btwin® bike is thoughtfully designed and rigorously tested to deliver the ultimate blend of comfort, performance, and value.

Road Bikes

Our high-performance road bikes are perfect for racing, long rides, commuting, and everything in between. Models include:

  • Triban RC500 – An ultra lightweight racing bike with an aerodynamic carbon frameset.
  • Riverside 500 – An affordable road bike with an aluminum frame and quality components.
  • Triban RC120 – An entry-level road bike that’s ideal for new riders.

Mountain Bikes

Take on rugged trails and off-road terrain with our durable mountain bikes. Top models include:

  • Rockrider AM 100 – A lightweight yet robust aluminum mountain bike designed for cross-country adventures.
  • Rockrider ST 530s – A trail-tackling mountain bike with front and rear suspension.
  • Rockrider ST100 – An entry-level hardtail mountain bike that packs smooth performance.

City Bikes

Btwin® city bikes make commuting, cruising around town, and short rides a breeze. Our city bike line includes:

  • Hoprider 100 – An agile, single-speed city bike for zipping through urban areas.
  • Elops 120 – A simple yet reliable bike for casual everyday use.
  • Riverside 120 Hybrid – A versatile hybrid city bike suitable for commuters.

Electric Bikes

Power-assisted riding made easy! Our electric bikes use integrated electric motors to give your pedaling a boost. Top ebike models include:

  • Elops 920 E – A comfortable electric trekking bike with a long-range battery.
  • Riverside 500E – A road-focused electric bike that handles hills and headwinds with ease.
  • Hoprider 900E – An electric city bike optimized for urban commuting and errands.

Folding Bikes

Our space-saving folding bikes are designed for convenience and portability. Popular models include:

  • Tilt 100 – An ultra-compact folding bike that can be stored almost anywhere.
  • Tilt 500 – A lightweight folding bike with 20″ wheels and a 7-speed drivetrain.
  • Tilt 120 – An easy-folding bike with 16″ wheels – perfect for tight spaces and multi-modal commuting.

Kid’s Bikes

Get little riders started with our fun, safe kid’s bikes. Top picks include:

  • Rockrider JR – A durable kids’ mountain bike available in multiple sizes.
  • FirstBike Cross – A stable, easy-to-handle bike that builds riding confidence.
  • Madison – A stylish bike for older kids that handles like a young adult bike.

Our Design & Engineering

Every Btwin® bike is created using state-of-the-art design, testing, and production techniques. Our engineers use the latest software to optimize frame geometry, component integration, and overall bike performance.

We carefully select materials such as lightweight aluminum and carbon fiber to produce durable yet responsive frames. Our components are tested for reliability and tuned for the specific application – whether racing, commuting, or mountain biking.

Once designed, our prototype bikes undergo rigorous real-world testing. Our test riders put the bikes through long miles, tough climbs, muddy trails and more to ensure they live up to our high standards.

We also test samples from production runs to guarantee all our bikes deliver on their promise. Only when a bike passes our extensive quality assurance will it earn the Btwin® name.

Our Commitment to Riders

Above all, Btwin® aims to inspire a passion for cycling and enable more people to experience the thrill of riding.

We offer many resources to help cyclists get started and progress in the sport:

  • Informative articles covering bike maintenance, riding techniques, cycling gear, and more on our website.
  • Buying guides that walk through how to select the right bike for different needs.
  • A network of Btwin® stores where riders can test bikes, consult experts, and join group rides.
  • An online rider community where cyclists can connect, share advice, and arrange meetups.
  • Sponsorship of local cycling clubs and events that promote cycling accessibility and involvement.
  • Advocacy for improved cycling infrastructure and safety regulations.

No matter your skill level, Btwin® strives to support you on every part of your cycling journey. Our goal is to spread the joy of riding far and wide.

The Decathlon Partnership

As part of the Decathlon Group, Btwin® has access to resources and expertise that bolster our mission. Decathlon is one of the largest sporting goods producers in the world.

With Decathlon’s backing, we’ve invested in upgraded manufacturing facilities and technologies. This enables us to bring innovative designs to market faster while maintaining stringent quality control.

We also benefit from Decathlon’s industry connections and supply chain infrastructure. This gives us the capacity to deliver exceptional value across our entire bike range.

At the same time, we retain our core DNA as a brand – the passion for riding that has driven Btwin® since the beginning. Our bikes are developed in-house by our designers and engineers who live and breathe cycling.

The Decathlon partnership makes Btwin® a category leader. Together, we’re shaping the future of cycling and bringing high-performance bikes to more riders worldwide.

Looking to the Future

As a pioneer in the bike industry for over 40 years, Btwin® has an exciting road ahead. We’re continually innovating with new materials and technologies to make bikes lighter, faster, and more user-friendly.

Electric bikes represent the future of cycling, and we’re dedicated to making ebikes accessible and practical for daily use. We also see promise in connected bikes that integrate sensors, apps, and data to optimize the riding experience.

Our designers are exploring how bikes can incorporate comfort, safety, and performance features that get more people excited about riding. And we’re always testing out new components and models to push the boundaries of what a bike can do.

At the same time, we’ll never lose sight of our founding vision – to share the simple joy of cycling. Whether you’re a hardcore racer or a casual rider, our goal is to enhance the pleasures of pedaling down the open road.

We can’t wait for you to experience the difference a Btwin® bike makes. Explore our current range, stop by your local Decathlon store, or contact us today to get started. Let’s ride!

Latest Post